1
VDPs feel flat
Shoppers compare vehicles online, but many vehicle pages still rely almost entirely on photos and generic lead buttons.
Dealership video and lot engagement
Turn more vehicle shoppers into real conversations.
FAME Merchandising helps dealerships improve online results with vehicle video, personalized lead-response video, and on-the-lot text engagement that captures shoppers before they leave.
Website
Richer VDP and model page experiences
Inventory
Custom walkarounds for the vehicles that need it
Leads
Video and SMS conversations that feel human
The gap
Dealers pay for traffic, but many shopper moments still go untouched.
Photos, forms, and static QR codes are not enough by themselves. FAME Merchandising gives shoppers a better reason to engage and gives the dealership a better way to start the conversation.
2
Lead replies look the same
Internet leads often receive similar text or email responses from every store chasing the same shopper.
3
Lot traffic stays anonymous
High-intent shoppers walk the lot at night, on Sundays, and during busy hours without entering the CRM.
4
Mobile engagement gets lost
Dealers need a simple way to capture the shopper's mobile number and keep the conversation going.
Video merchandising products
Put useful video at the moments where shoppers make decisions.
Start with one product or combine the full system. Each offering is designed to be practical for dealership teams and easy to explain to managers.
OEM Video Website Integration
Automatically adds relevant OEM/model videos to the dealership website experience.
$299/mo
- Improves model research and VDP engagement
- Gives shoppers more context without adding staff work
- Low-friction first step for stores new to video
Custom Walkaround Video App
Helps staff capture quick, useful walkaround videos for vehicles that need a stronger presentation.
$599/mo
- Great for used inventory, aged units, fresh trades, and specialty vehicles
- Shows condition, options, and details photos may miss
- Builds shopper confidence before the visit
Video Response Messaging App
Lets the sales team send personalized video replies to incoming leads and follow-up opportunities.
$499/mo
- Turns generic replies into human introductions
- Useful for availability questions, price requests, trade leads, and appointment follow-up
- Helps the dealership stand out after the lead is already paid for
DealerLot Engage
Turns the vehicle itself into a conversational entry point for on-the-lot shoppers.
$249-$299/mo
- Dealer-branded text prompts on vehicles
- No app download, login, or QR dependency required
- Captures mobile engagement from lot traffic, including after-hours shoppers
DealerLot Engage
The vehicle becomes the conversation starter.
DealerLot Engage gives each vehicle a dealer-branded text conversation prompt. A shopper can ask about the vehicle, financing, fit, availability, or scheduling a test drive directly from their phone.
- Captures shopper mobile numbers and vehicle of interest
- Creates persistent conversations inside the shopper's native text thread
- Helps dealers engage anonymous lot visitors, weekend shoppers, and after-hours traffic
- Supports reporting around vehicle engagement, timing, and dealer activity
Example Code
M123456
Lot engagement data
Shoppers are already willing to engage with vehicles conversationally.
DealerLot Engage is built around real lot behavior: shoppers browse at peak hours, weekends, Sundays, and after the showroom has fewer people available to help.
25-50
Typical monthly vehicle conversations for dealers with roughly 50 used vehicles.
200+
Monthly vehicle conversations generated by top-performing dealers.
2.2
Average shopper text requests per visit.
47%
Weekend share of lead activity, with Sunday alone accounting for 20.6%.
How it works
A simple path from shopper interest to dealership conversation.
Audit
We review your website, VDPs, lead process, and lot engagement opportunities.
Recommend
We identify which product gives your store the fastest, lowest-friction starting point.
Launch
Your team gets the right video or lot engagement tools in place with a practical rollout.
Measure
We track engagement so managers can see where shoppers are interacting and where to improve.
Packages
Start small or build the full video selling system.
Starter Video Presence
$299/mo
Best first step for adding useful video to the website.
- OEM video integration
- Website-focused rollout
Lead Conversion Pro
$699/mo
For stores that want better website content and stronger lead replies.
- OEM video integration
- Video response messaging
Inventory Video Pro
$799/mo
Best for stores that want more useful vehicle-level merchandising.
- OEM video integration
- Custom walkaround video app
Full Video Selling System
$1,199/mo
For dealerships ready to use video across website, inventory, and lead response.
- OEM video integration
- Walkaround video app
- Video response messaging
Free 15-minute audit
See exactly where video and lot engagement could help your store.
We will review your website, a few live inventory pages, and your shopper engagement flow. You will leave with a clear recommendation, even if the best next step is starting small.
- Website and VDP video opportunity review
- Lead-response improvement ideas
- On-the-lot engagement fit check
- Recommended product or package